Media Economics Essay Example | Topics and Well Written Essays - 500 words

Media Economics - Essay Example The Big 6 Media Giants namely General Electric, Walt Disney, News Corp, Time Warner, Viacom and CBS are a practical example of this definition. These conglomerations not only control what we see, hear and read but also control our thoughts. They are all vertically integrated which allows them to produce and distribute media and news to their likings and manipulate our views (Shah, 2009). Media ownership and conglomeration have taken a new form with time. They are no longer attached to the purity of journalism or of best interests of the audiences. The media conglomerations are now slanted towards corporate goals and interests. In order to achieve the goals, the conglomerates are most often accused of being biased with allegations of corporate whitewashing and censorship (Bagdikian, 1997). In addition, to promote their own interests, media conglomerates favor infotainment over relevant news stories. Although the idea of media conglomeration and ownership is not a bad idea as it can create a healthy competition providing viable and valid news to the audiences. The concern is basically related to the concentration of ownership which can and is increasing the economic and political influence. According to Rifka Rosenwein, the concentration of media ownership has increased the control over expressions which has led to an aggressive competition and silencing of the news and ideas in the marketplace (Shah, 2009). According to the latest statistics, in 2009, there are only six giant conglomerates that own the US media namely the Big 6. This is eventually leading to monopolies and oligopolies which from a business perspective is not a good sign. Considering the role played by media in a prevailing democracy, reaching out to masses is of paramount importance. Many of the media conglomerates own entertainment companies such as Walt Disney where one cannot expect the company to discuss sw eatshop labor when, on the other hand, it is accused of being part of it (Shah,

Treatment Case Essay Example for Free

Treatment Case Essay Introduction It is important to know what treatments means as well as the meaning of evaluation. Treatment can be defined as the care by applications and procedures which are intended to reduce pain, injury or illness. Evaluation on the other hand is the determination whether a person, a group of people or an activity has met a certain requirement or criteria. Treatment Evaluation is therefore a close supervision on whether an item, a person or groups of people with a certain problem have been assisted in the correct way and there improvement is visible. Lambert, Ogles, (1986) Discussion Being a supervisor of a clinical treatment program or counseling agent, it is essential to design a evaluation method that will examine how a clinical therapy is effective in a company. The evaluation I will use should include requirement like how to make use and mobilize the clients spiritual sides, how to psychological acceptance is fostered .the treatment evaluation should also be able to reduce the effects of negative thoughts .the therapy used in the company should assist clients to get enough access with the core values. it should contain research of human language that is modern in order to understand and bring out the causes of human suffering. I would make sure my evaluation is built on the foundation of committed action on large patterns. In order to improve proficiency of the staffs in clinical skills, assessment will be successful when video demonstrations role play and samples of the audience work is used. The clients will be able to learn many things due to various video representations. The empirical found concerning the functions and the nature of the worries and the role of emotional processes. Murdock. N. L.(2006). The results also will indicate the roe and importance of addressing emotional and interpersonal factors in the therapy as well as how therapeutic relationship is used to maximize the outcome of this corresponding treatment. Through this, it will be able to evaluate systematically the proficiency of the therapy. The success of the evaluation will be seen when the staff or the members of the staff get the competency at using it as an instrument to validate the work samples, and formulate conceptualization. As a supervisor, I will make sure the evaluation I am designing is able make supervisory skills and cognitive therapy strong enough. Murdock. N. L.(2006) I will make sure that people understand the evaluation before it is used in the company, that is, the method implemented should manage the staff group environment of the therapy. These evaluation is able to assist people to adapt the techniques that individual have developed that is later used in the group therapy environment. The evaluation should be able to bring out the evidence for supporting the use of the treatments with patients who era seriously depressed and with other disorders. It should also reflect on the behavioral conceptualization when treating the depressed patients or clients. The evaluation treatment must be able to bring out the principles and the strategies of things like behavioral activation. Murdock. N. L.(2006). The evaluation should have the real meaning of the causal effects as well as methods and ways of approximating average causal effects. It should also be able to outline clearly the advantages and the disadvantages of the methods for determining these average effects. Murdock. N. L.(2006). Conclusion The evaluation method that is designed should be good enough to guide the staff on how to use the therapy and also to ensure that the clients are served correctly and that they get satisfied. Opinions of the clienteles are encouraged for easy judgment on the evaluation that been implemented. Lambert, Ogles, (1986) References Lambert, Ogles, (1986): Journal of children and Family Studies: The counseling psychology, 2,283-293. Murdock. N. L.(2006): On science-practice integration in everyday life: A plea for theory, The counseling psychologist, July 1, 2006; 34(4):548-569)

Product line extension of coca cola

Product line extension of coca cola Coca-Cola Company had been with many of fights before it became which now is. Its years begun in 1886 in which a pharmacist of named Atlanta Juan Pemberton raised with a water of the drink, a cane sugar syrup, a caffeine, kola nut and cola leaves extracts. The drink that was found to be nutritious and restoration. Pemberton along with its accountant, frank Robinson sold it to the market. Robinson suggested the appointment of the Coca-Cola drink after his two ingredients and so he was. They called it delicious and that it recovered. Nevertheless, Pemberton died in 1888 with its gains that only ascended to $50. It sold to his company to Handle Candler, druggist to by greater of Atlanta for the cost of $2.300. In 1892, Candler and its brother, Juan, frank Robinson and his two colleagues established Coca-Cola Company. Further to do his drink known public, it passed $11,000 of 1892 for the posters of the drink, murals and distributed the aviators who can be seen in most of the markets. The company established his first plant of the drink in Dallas, Roofing tiles. The drink was then first in bottle by a bottling company in Vicksburg, Mississippi. A year later, was sold the country throughout. Two lawyers named to youngest child Thomas and Jose Whitehead from Chattanooga, Tennessee bought the rights of distribution of the syrup of the coke of the company in 1899. More ahead, both they divide due to the differences in time and to the money. Thomas had the rights for the Northeast coast and of the West whereas Whitehead supervised the territories of the Southeastern, the Southwest and the near west. The drink had its first curved contour of the bottle in 1915 based on the one form of the cocaine. Candler retired of its work and passed its rights to its children. He made mayor of Atlanta in 1916. Ernest Woodruff of Columbus, Georgia bought to company in 1919 worthy of $25 million. His son, Robert made the president of the company. Robert spent more time than he investigated on the commercialization the drink that the manufacture he. Two mottos were added under their term: The Pause that Refreshes and Its the Real Thing. Since then, Coca-Cola grew until it became which was known today. Product line Extension A line of products extension is the use of the mark of a product established for a new article in the same category of the product. The line extensions happens when a company introduces additional articles in the same category of the product under same mark as new flavors, forms, colors, the added, so large ingredients of the package. Marketing Plan for Product Line Extension of Coca Cola The company of the base of the company of Coca-Cola is to benefit and to recover each one that reaches. Founded on 1886, we are the main, selling manufacturer, and distributor of the world of the concentrated ones and the syrups without alcohol of the drink, that are used to produce almost 400 trade names of the drink which they compensate wide list. The corporative headquarters settle down in Atlanta, and we are celebrating local operations inside on 200 countries around the world. The activities cover all the sectors with the industry of drinks. It is the second main functional drink player and Asian of the specialty, whereas the number that aligns one in the value for ready-to-drinks the sector of the tea. The Bubble Buzz will be a drink in bottle and will be placed as the only one ready-to-drinks the product of the tea of the bubble available in the market. The drink will have a green base of the tea with the heightened flavors of the fruit (fruit, mills and passion lime) as well as per them of the tropical. It will bring an experience that drinks entirely only its consumers. One will appear like cowardly and unusual alternative to the traditional tea whereas it provides the great taste of the authentic juice of fruit in attractive and advisable packing. The strategic paper of the humming of the bubble for the Coca-Cola Company is centered on three objectives: à ¢Ã¢â€š ¬Ã‚ ¢ In order to remain in the vanguard like the leader of market in innovating product introductions and guessed right product launchings; à ¢Ã¢â€š ¬Ã‚ ¢ In order to consolidate and to satisfy the necessities with the consumers more adventurers of the generation and with a new product eye-catching and functional; à ¢Ã¢â€š ¬Ã‚ ¢ In order to make the leader of market in the functional segment of drinks with the increasing quotas of market. Situation Analysis INDUSTRY ANALYSIS Consumption: The volume of sales for the functional segment of drinks in Canada it has reached $342.2 million in 2004 after a volume of 125.9 million liters. This segment of the product has demonstrated a constant growth from 1999: an increase of 13.5% during 6 years. The tariff of the consumption per capita in 2004 has reached 3.94 liters, that a compared increase 4.0% represents in 1999. The growth of this particular market is to a great extent due to a slow change in tendencies of the consumer. Trends: With early years 60, the nonalcoholic drinks were synonymous with the colas in the mind of consumers. In the years 80 and years 90, nevertheless, other drinks (of the water in bottle to the tea) got to be more popular. Coca-Cola and Pepsi responded extending their offerings with alliances (e.g. Coke and Nestea) and acquisitions (e.g. Coke and Minute Maid), but also being centered efforts in the diversification of the list. Today, whereas the value of the industry of the smooth drink has increased of 2004, the sales of volume of carbonic nonalcoholic drinks have declined due to a great proportion of the consumers who are deciding on the tendency towards healthier alternatives in the functional segment of the drink (the drinks, the smoothies, milk and the juice of the energy drinks, drunk of the sports) as well as the juice and the water in bottle. They have contracted the companies actively to new product progresses to contradict the preoccupations every greater time by negative impacts of the health of drinks of high degree of fruitful, but also to increase the demand in a market where the offerings of the product are being matured quickly. The new introductions of the flavor and the health-conscious formulations have been sent in an attempt to compensate the declination in carbonic sales of the smooth drink. One hopes that the functional market demonstrates maintained years of the interest of the growth and the consumer in the future whereas the consumption changes of position to products to trendier more, healthier and more falsified. Profitability future growth potential: In 1993, the producers of the concentrated one gained to 29% benefits before taxes in their sales, whereas the embotelladores gained benefits of 9% in their sales, for the beneficial total of the industry of 14%. Whereas the functional sector of drinks explains only 3.7% of the total sales of nonalcoholic drinks in 2004, the estimations are foretelling a growth of 7.3% in sales and 11.0% in the consumption of the volume before 2009. SWOT ANALYSIS Strengths Brand strength Coca-Cola Company is the greatest manufacturer, distributor and the salesman of the concentrated ones and syrups without alcohol of the drink in the world. The trade name of Coca-Cola is unarguably one of the reconocibles trade names of the 200 countries in where it sells his products. The strong mark is one of the base for the competitive advantage of the company in several of its markets of the base. Effective strides in new markets Coca-Cola has partnered with several companies (such as company at risk shared with Nestle) to increase the capacity to react to the demands and the changes in the markets of the tea, the coffee and the frozen juice. The markets that become are more complex than carbonic nonalcoholic drinks. Results of operations In 2004, the yields of network-operation added approximately $21.9 billion, an increase of 8% as of 2002. The gross benefit added $14.3 billion of 2004. The company heavy generated $5.968 million its activities of operation and reinvierte in its business. The capacity to generate liquidity flows significant is one of its dominant forces. Strong existing distribution channels Coca-Cola have operations everywhere and are established in their channels of distribution (such as retailers of the warehouse or machines of sale). Therefore, a new product launching can trust typically the existing system of the distribution to reach to most of its market of target whereas the delivery does not require any important progress of supply / delivery. Weaknesses Relying upon line extensions Extensions is to trust sales of the increase of the extensions of trade name in the specific lines, particularly its carbonic products of long term of the smooth drink (that is to say. the introduction of the coke of helped vanilla to maintain the sales for drinks of the tail of the base). Nevertheless, there is a strong risk to recover the usable pieces existing sales to the long term (for example, the tea of the bubble could dissuade in the sales for the frozen tea). Reliant upon particular carbonated drinks The presence of long term of the drink of the coke of Coca-Cola has established this particular line like product of the ship standard. Whereas the products of the coke of the base bring a solid base of sales and loyalty to the company, expectations of the consumers las also anchor more and more and single-they are aligned, clearing the freedom in the areas of the line diversification and the product modifications (taste, packed, price). Brand dilution The enormous amount of existing new product and trade names that were introduced by the company could diminish the value and forces distinguishing of each product that is being manufactured. Entrance into difficult non-core categories Coca-Cola Company is a truely global multinational giant of the business. Whereas some product categories are distributed in many areas of the globe (coke, Powerade, etc.), the geographic necessities require since these global trade names are adapted heavy to their region of the target. In addition, many lines of smaller and diversified products are more or less popular in a particular region on another one. Therefore, the process to diversify to the production and the commercialization each product implies expensive investments. These requirements of capital increase typically whereas the product focuses heavy (for example, since the trade name of Coca-Cola is world-wide highly reconocible, the commercialization a coke bottle in Japan would be less difficult that the commercialization to the bottle of Qoo in which he himself country Qoo that is a drink nongasified less well-known than was one of the newest introduction of the trade name of Coca-Cola in 1999). Saturation of carbonated soft drink segment Due to the countless number of the trade names available in the market, more and more gets to be difficult in the segment of nonalcoholic drinks to innovate and to create the new products that genuine are stopped towards outside their competition. And like we have seen, an analysis of the industry has demonstrated that the growth in the market of nonalcoholic drinks gets to be difficult and desafiador when the conditions and the tendencies of the consumer cause a demand of the market that remains suspended. Opportunities New product introductions The functional market of drinks are one that allows particularly more opportunities of the innovation and gives the greater freedom for the creativity in the design, production, manufacture, distribution, promotion and the options and the processes selling to by minor. Brand is attractive to global partners Due to the size of the company (value including, marks and the yields of operation) and the wide base of the list, Coca-Cola enjoys a spending power hard on its jets, and also e.g. attracts great societies with the several levels of the reach of the consumer ( Burger King, promotions of the study of the film, agreements of the sponsorship, etc.). The knowledge of existing trade name also provides a field that plays international for the long-range strategies of the commercialization. Threats Strong competition Coca-Cola is competing in a global market that is characterized by oligopoly between several (but little in numbers) competing. The fight for the quotas and the sales of market in tight markets becomes complex. Potential health issues The present tendency of the consumer and the consumers agrupan knowledge towards merchandise and the services are beneficial and threatening for the companies in the sector of nutritional products and drinks. On the last years, the excessive editions of the health of the preoccupations have risen in means with to have extended and the network every greater time of the knowledge makes leave (the newspapers, the TV channels, Internet and so on). The movement of the youngest generation towards one more a healthier call of the form of life for the planning and the careful decision making in new product progresses. The big companies can also make easily the white apprehension of consumes. Free trade In an era of globalization, the great international competitors can leave with the comparative advantages (the constant fight to continue being the first motor and leader of market in a long term phantom). The editions appear when taking care of the competition of the price and the economic development. The commercial organizations also take control in front of the public pressure that can interrupt operations in or more areas of the company. COMPETITION The superior competitors of Coca-Cola for the industry of nonalcoholic drinks are PepsiCo (31.6%) and Cadbury- Schweppes (15.8% of the market), that combined, represents near 48% of the total market. Coca-Cola is leading with 43.7% of the total market of nonalcoholic drinks. In the functional sector of drinks, PepsiCo is the leader of present market with 60.5% of the quotas of market in 2004. Coca-Cola Co is secondly with 32,8%. The Bubble Buzz will send in a unserved at the moment the subgroup of that market (RTD Ready-TO-Drink tea of the bubble), that until this moment unexisting. It is anticipated that the following trade names could potentially compete with Bubble Buzz in the functional market of drinks: Energetic, Lipton froze the tea, Sobe (had by PepsiCo), as well as Snapple and the hawaiano sacador (had by Cadbury/Schweppes). The Bubble Buzz also creates a potential situation for the cannibalism with Coca-Cola very has other functional drink and trade names of the frozen tea. The present tea becomes fragments of the bubble of the fortraditional of the market, since the distribution restricts to the local plugs and the points of sale such as accountants and small tea of the bubble make purchases in locations dispersed through Canada. Nevertheless, the direct competition of these local players is not anticipated, from the commercialization roll-towards outside it will accentuate initially in knowledge of the product and both channels of sales do not reach nor serve he himself market (that sells to by minor against accountant/the restoration). A strong system of the distribution exists or with Coca-Cola, since the societies and the channels are or in place. This will facilitate the reach of the product in its market of target. Barriers to entry: à ¢Ã¢â€š ¬Ã‚ ¢ Due to the number of competitors, it will be hard to prevent behavior with imitation (Specially of PepsiCo) à ¢Ã¢â€š ¬Ã‚ ¢ Risk of the competition with the private labels that emerge (e.g. Choice of president) à ¢Ã¢â€š ¬Ã‚ ¢ Given the ample range of the trade names (saturation in the market of the smooth drink), one becomes a challenge so that the humming of the bubble is stopped towards outside à ¢Ã¢â€š ¬Ã‚ ¢ To produce tea in bottle of the bubble requires the investments of important capitals for the specific necessities of the chain of the manufacture (of the ingredients to the specifications of packed final) à ¢Ã¢â€š ¬Ã‚ ¢ The campaign of the commercialization to do this trade name not known popular requires more promotional expenses that an extension of traditional trade name. Target Market Segment identification: RTD (Ready-to-it drinks) bottled tea of the bubble, to be established within the functional sector of drinks. Segment needs: The product will supply to the necessities and social of the necessities of the calorie of bothphysiology ( hydrating and nutritional value) (opinion of a social drink, of the diversion with a sense to belong within groups of the consumer of the pair). Segment trends: The present tendencies include a change far from foods of the scrap iron and the drinks carbonated, an interest every greater time for beneficial healthier products/for the mind and body, the tendency towards the availability of in the products for those with a form of active life, as well as the tendency for the personalizacià ³n with the adjustment for particular requirements go (or for drinks, with variety-looking for in a wide introduction of flavors). Segment growth potential: The statistical information anticipate a growth of the segment of excessive the 1.72% 9 next years (2015) for the 10-29 years. Positioning strategy The only tea in bottle RTD of the bubble available. The cowardly bottle and eye-catching, the functional packed one, the experience that drink superior-appraised, fresh, new and unusual, unique, the aspects of the game (to per them of the tapioca, colored straw of great size), the variety of flavors, candy, recovering, for the hip and young people, a healthier alternative to the heavy-sugar drinks. Marketing Objectives The objectives of the plan of the commercialization are centered strategic around 3 criteria: in order to create a strong knowledge of the consumer towards a totally new product of the tea of the bubble of Coca-Cola, to establish a recognition of ample trade name with the capture of the quotas of market in the functional segment of drinks, and to make the leader of superior market in that particular segment within the foretold sales it calculates. Marketing Program Product Strategy The core :.The drink of the tea of the bubble in pre-having bottling, ready-to-drinks format. The Actual Product Packaging and labeling: Branding: colorful, the aspect of the game, formed, prominent standard round of the Bubble Buzz written in the modern source, catchphrases for example Thinks outside The bubble and Get Your Buzz. Trade name: Bubble Buzzà ¢Ã¢â‚¬Å¾Ã‚ ¢, a Coca-Cola product Brand personality: cowardly, fresh, functional, original, amused, healthy energy, etc. Brand equity: Coca-Cola provides a reputation of the quality, constant, accessible innovator and of the smooth drink. Augmented product: Nutritional information, state (drunk social), characteristics that promote the Web site, subsidy by disease of a green base of the tea. Marketing considerations Product life cycle: The Bubble Buzz is a product under-that learns. With a strong campaign of the commercialization, the sales will to immediately begin and the advantages of the purchase are understood easily. Since the Bubble Buzz is prone imitation of the product, the strategy of Coca-Cola is to quickly widen the distribution that is at the moment feasible thanks to the high capacity of manufacture of the company. Product class: Food beverage- Soft Drinks- Functional Drinks Bubble Buzz follows the practice of product modification: Coca-Cola is introducing an existing drink (tea of the bubble) but redefines the drink with a new one, more advisable package. The tea of the bubble now will become a drink extensively available in the multiple that sells to by minor the channels (of the distribution). Price Strategy The strategy of the price that will be undertaken must consider the aspects following: 1. Demand of consumer 2. The service life of product 3. The demand of potential Customer demand Customer demand Client of the substitutes is a crucial factor that is lead by the taste, the rent and the availability of others the similar products in a diverse price (mentioned more ahead in the potential it replaces the section). For many of consumers, the value and the price highly are related: the higher the price, the higher the valueTherefore, the intention of Coca-Cola to place Bubble Buzz like unique, innovating and attractive product gives certain control him on price of the Bubble Buzz. To be able to put the appraisal in execution above nevertheless, the minimization of the nonmonetary costs to the clients must also be along with includes the knowledge of the product (remarkably announcing) and values (the advantages). The Product Lifecycle The company must also take to advantage the fact that newer it is the product and previous inside its service life upper the price can be generally. It assures a margin benefit of the overflow whereas adopters early buy the product and the company/signature tries to recover costs of the development quickly and also it brings certain prestige to the product. Potential substitutes Coca-Cola is forced by the monopolistic market in which he competes. The basic characteristics nevertheless are product differentiation. Promotion Strategy Objectives: In order to initiate strong knowledge on the launching of the bubble it makes fun of to transverse of consumers of the generation and (10-29 years) as well as its parents. In order to gain the quotas of market on our superior functional competitor of drinks, PepsiCo. Message: The promotional exits will transport the clear message that the Bubble Buzz is a healthy Drink for sporty and young people who simply enjoy taking care of their body and life. Concepts: à ¢Ã¢â€š ¬Ã‚ ¢ Think outside the bubble: BeBold, BeOriginal, BeDifferent, BeYourself. à ¢Ã¢â€š ¬Ã‚ ¢ A good spirit in a good body. à ¢Ã¢â€š ¬Ã‚ ¢ For the out-of-the-ordinary individuals who like to challenge themselves. Media selection: Before choosing the appropriate averages, it is important to observe that the consumers of the generation and give only the partial attention to means. Nevertheless, they can be reached with integrated programs. They are using typically average of more than a communication simultaneously; a behavior that often is called the works multiple. This group of consumers does not give his complete attention to a single message, but the continuous partial attention uses something to explore means. The salesmen can immovable communicate with the generation and using a variety of pointed promotional tools. Another tactics important to reach our market of target are with the viral commercialization or of the Buzz , that Coca-Cola will use heavy in this campaign (campus, competitions). Promotional Mix: Consumer oriented: à ¢Ã¢â€š ¬Ã‚ ¢ Competitions: Win another Bubble Buzz flavour, Uncover a secret code underneath the bottle cap and win sporting goods and electronics by logging on the website, Win a trip and tickets and hotel package for west indies . à ¢Ã¢â€š ¬Ã‚ ¢ Samples: distributed in supermarkets, school/universities. The samples are a way to avoid resistance of the product since they do not use people to find bubbles in his drinks. à ¢Ã¢â€š ¬Ã‚ ¢ Discussions: It will animate purchases of the new product and represents little dangerous for the consumers since he obtains it for free. They do not have anything to loosen trying it. à ¢Ã¢â€š ¬Ã‚ ¢ Point of the purchase: in supermarkets (to reach to the parents of the generation and). Discussions: It is also means to increase test of the product and provides a good visibility of the product. à ¢Ã¢â€š ¬Ã‚ ¢ Others: To subsequent years, it hooks to the positioning of the product in demonstrations or films of the TV. Trade oriented à ¢Ã¢â€š ¬Ã‚ ¢ Permissions and discounts: permission of the case à ¢Ã¢â€š ¬Ã‚ ¢ Cooperative publicity: in order to animate to retailers who buy our product and maintain ours of high level of the announcement that the consumers hope of Coca-Cola. Other considerations à ¢Ã¢â€š ¬Ã‚ ¢ Scheduling of the publicity: Programming of the pulse (it is present at promotional throughout all the year, but accentuated and intensified before and during of summer). à ¢Ã¢â€š ¬Ã‚ ¢ IMC (integrated marketing communication) à ¢Ã¢â€š ¬Ã‚ ¢ Intermediary: the personal sale will be more of frequent use à ¢Ã¢â€š ¬Ã‚ ¢ Last consumer: Coca-Cola will use more of medioses of communication because the amount of potential buyers is great. Target Audience à ¢Ã¢â€š ¬Ã‚ ¢ Intermediary: the personal sale will be more of frequent use à ¢Ã¢â€š ¬Ã‚ ¢Ultimate consumer: Coca-Cola will use more of medioses of communication because the amount of potential buyers is great. Place (Distribution Strategy) The Bubble Buzz will be distributed through these channels: supermarkets, warehouses of convenience, independent warehouses of the food, multiple warehouses of discount, multiple grocers, direct machines of sale, sales. Contribution of Advertisement The strategy of the development of the trade name of Coca-Cola has been of great spread and has handled to remain in the calcium light since then felt well to a favorite with the drinkers without alcohol. One has noticed that the loyalty of trade name is an important factor in holding the position of number one. The article down suggests the several techniques of the building of the trade name of the company. Founded in 1886, the Coca-Cola Company enjoys the state of being one of the bigger companies without alcohol of the drink of the world. It has a system of the distribution that makes only of the rest of the manufacturers without alcohol of the drink. Over the years, Coca-Cola has passed several tests of the enhancement of the trade name and the company does a point to him that the products underneath the Coca-Cola of the flag continue invading the minds of the consumers. The strategy of the development of the trade name of Coca-Cola included the readjustment of its policies and techniques of development of the trade name to continue with mindset that it changed of his consumers. Previous, this trade name believed in the following one: à ¢Ã¢â€š ¬Ã‚ ¢ Produce the capacity à ¢Ã¢â€š ¬Ã‚ ¢ Availability à ¢Ã¢â€š ¬Ã‚ ¢ The acceptability Nevertheless, this strategy of the development of the trade name of Coca-Cola was re worked to tension in the following one instead of another one: à ¢Ã¢â€š ¬Ã‚ ¢ Value of the price à ¢Ã¢â€š ¬Ã‚ ¢ Preference à ¢Ã¢â€š ¬Ã‚ ¢ Penetrating Penetration. The essence of the building of the trade name of the company lies in the fact that it wanted that the accessibility of its consumer was within the reach of an arm of desire. In an attempt test to be constructed its identity of the trade name, so much as 20 qualities of trade name each participation of the month so much as 4000 clients. The strategy of the development of the trade name of Coca-Cola is effective since it has been able to construct, handles as well as it maintains his image of trade name from yesteryears. Learning Outcomes When establishing is rebirthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining of study of markets, reviewing of the business and the present situation (situation analysis) and carefully scrutinising of the industry and the possibilities of the smooth drink of Coca-Cola in the market. Once Coca-Cola has carefully acclimates internal and external of analysedthe of business and critically examined the industry in general who the most advisable strategies of the commercialization will be selected and these strategies will be administered close with effectiveness and continuously supervising to outer threats and opportunities and reviewing internal procedures of the effectiveness. Internal Business Environment The atmosphere of internal business and its influence is the one that is until certain point within the control of the business. The main qualities in the internal atmosphere include effectiveness in the production process, through abilities of management and effective communication channels. In order to control and to supervise with effectiveness the atmosphere of internal business, the coke must lead the continuous valuations of the operations of business and of acting easily on any factor, that they cause inefficiencies in any phase of the production and the process of the consumer. External Business Environment The atmosphere of external business and its influences is generally the long-range forces that can affect a whole industry and, in fact, a whole economy. The changes in the external atmosphere will create opportunities or the threats in the Coca-Cola of the market must be found out dull. The fluctuations in the economy, the attitudes and the values of the client that they change, and the demographic patterns heavy influence the success of products of the tail of Coke in the market and the reception that receive from the consumers. Developing the Marketing Mix The mixture of the commercialization is probably the most crucial stage of the process of the planning of the commercialization. Here it is where the tactics of the commercialization for each product are determined. The mixture of the commercialization refers the combination of the four factors (price, promotion, product, and place) that compose the base of the strategy of the commercialization of a business. In this passage of the process of the planning of the commercialization, the mixture of the commercialization is due to design to satisfy wishes of target markets and reaches the objectives of the commercialization. The guessed right businesses more have supervised and changed continuously their mixture of the commercialization due to respective the internal and external factors and have supervised the atmosphere of external business to maximize their components of the mixture of the commercialization. The Product Many products are the physical objects that you can have and to take. But the product of the word means much more that hardly physical merchandise. In the commercialization, the product also refers services, such as holidays or a film, where you enjoy the advantages without having the result of the service. The businesses must think of products about three diverse levels that are the product of the base, the real product and the increased product. The product of the base is what it is buying the consumer really and the advantages he gives. The clients of Coca-Cola are buying an ample nonalcoholic drink range. The real product is the pieces and the characteristics that give the product of the base. The consumers will buy the product of the coke due to the greater levels and the high quality of products of Coca-Cola. The increased product is the additional advantages and services of the consumer provided the clients. Since the nonalcoholic drinks are good consumable, the increased level very is limited. But Coca-Cola offers a line of the aid and a telephone service of the complaint for the clients who are not satisfied with the pr

Bus Transport Essay -- Economics

Bus Transport A) The nature of the competition in the bus transport market is very specific. The article suggests competition is used to keep out new entrants to the market thus maintaining market share for the larger firms, "active competition takes place between small operators or between a large and a small operator." Further evidence suggests the competition was not of substantial benefit to the consumer and only used to get one over on the firms rivals, "more services run on routes which where already reasonably well serviced." However some methods of competition showed reasonable benefits to consumers, "charged lower fares than the incumbent." Yet in the long run predatory pricing is not a good thing, as it will eventually push out competition, creating a monopoly where the price will soon go back up again. Non-price competition is lacking in the market, " difficult for suppliers to differentiate their products." As long as the price is reasonable consumers will act on which service requires them to wait for the shortest amount of time, i.e. the first bus to arrive or the most reliable service, "not prepared to wait for a later bus which maybe more comfortable." Cumulatively this type of competition in a market has negative effects, "can lead to congestion, pollution, and instability of services." Large companies that actively compete are likely to loose out in the long run due to the nature of the Kinhed demand curve theory suffering, as...

IT Security Essay

With the advent of the new technological age, businesses and individuals find it more and more difficult to cope with the growing amount of information. The more technological businesses become, the more information they are compelled to process and store, thus creating a whole set of challenges and controversies in the IT field. The problem is that managing business information is impossible without developing and implementing effective data storage systems. Very often, backing up business data to a remote location becomes the only possible means to guarantee effectiveness of all information processes within organization. In this context, online backup services could potentially resolve the most complicated IT issues in business. Really, in business, organizations gather large amounts of information about their products, market reputation, customers, and competitors. They work to determine the major weaknesses and strengths of their sales strategies and use this information in the process of achieving strategic organizational objectives. Information improves organizations’ competitive positions, and â€Å"the company losing information may have its competitive edge dulled. Losing a competitive edge can be a significant cost to any business, but even losing competitive edge is not as dangerous as losing and revealing information about possible business vulnerabilities and gaps to potential and current competitors† (Halibozek, Jones & Kovacich, 2007). The fact is that the loss of data may take different forms and patterns; the reasons of losing information are also many and numerous. Regardless of whether the loss of data is caused by a virus or an external attack, customer files, emails, financial and accounting information – all these may become a serious threat to the stability of businesses. Statistical research suggests that one half of businesses that lose critical information file for bankruptcy (Jacobi, 2005); as such, online backup mechanisms seem to be a viable solution to the discussed problems. The problem of losing information is well-known to businesses, but here it is more than important to investigate the relevance of online backup services. The problem of losing information in business is significant from the IT security perspective for numerous reasons: these include the risks of losing competitiveness, the risks of bankruptcy, and the risks of competitive vulnerability, as discussed in the previous paragraph. Investigating the relevance of online backup services is needed to evaluate its effectiveness, cost-effectiveness, and the principles of use. Losing information seems a difficult and hardly resolvable problem, but with the current speed of technological advancement, even the most controversial and difficult technological issues can be successfully resolved. The issue of losing data is not an exception, and TechSoup meta-site provides brief but comprehensible information with regard to using online backup services. Upon visiting the website, the first impression is that information is well-structured, is divided into several subcategories, and is written in an easy understandable language – the features that even inexperienced IT users can use to grasp the meaning of online backup services. Furthermore, it is objectivity of provided data and the lack of clear or hidden advertising that makes the website fully informative and not imposing. That the authors discuss both pros and cons of using online backup services makes it possible for the reader to make a relevant and justified choice; and where online backup services display serious technological limitations, the meta-site provides a set of recommendations for overcoming these limitations in practice (Lasa, 2006). For example, when it comes to using online backup services, â€Å"speed and amount of data backup is limited by the speed of your Internet connection. Online backup over dial-up connection will be slow and is generally only suitable for small amounts of data† (Lasa, 2006). Here, it also means that the speed of data management and its effectiveness largely depends on the particular choice of Internet providers. Bearing in mind the variety and number of Internet companies in the market, choosing the right one with the best and the most appropriate speed of connection will help companies resolve these issues at hand. Also, the meta-site suggests that companies that limit their choice of data storage mechanisms to online backup services actually trust all important information to a single person (and provider), and in case the data is lost, the given provider will hardly be able to restore it. To mitigate these risks, the authors also recommend using CDs or DVDs to archive backed-up data (Lasa, 2006). These are the most feasible solutions to the issues, with which online backup services can be associated. In general, the website provides detailed and unbiased information about online backup services. Unfortunately, the information regarding the seriousness of data storage issues is absent. As such, IT users may not understand the seriousness of the issue and may not be willing to seek immediate and effective solutions. Even when the need to investigate the problem arises, IT professionals will need to search the net for possible statistical or descriptive information with regard to the issue of losing information and its impact on businesses. Nevertheless, the provided information is structured in a way that makes it easier to understand HOW to cope with the growing information management tensions. The website does not simply describe how online backup services work, but evaluates their benefits and drawbacks, and provides a set of recommendations for choosing a provider. The structure of information is extremely convenient and is designed to cover broad audiences. Conclusion Certainly, the mere fact that IT users can access information about backup services does not mean that the issue of data management and storage is no longer relevant. On the contrary, the more meta-sites devote time and effort to describing such services, the more concerned they become about possible implications of losing information in business. Objectively, technology works to provide IT users and professionals with a whole set of effective instruments for storing and managing data; and it is obvious that online backup services can significantly reduce the risks of losing important and sensible data. Simultaneously, even when using online backup services, there is still much room for technological improvement, and whether businesses and individuals are offered relevant technological solutions depends on the speed and the quality of the current technological progress.

Overview of the Country of Georgia

Overview of the Country of Georgia Technically located in Asia but having a European feel, the country of Georgia is a republic that was formerly part of the Soviet Union. It obtained its independence on April 9, 1991, when the USSR disbanded. Prior to that, it was called the Georgian Soviet Socialist Republic. Key Takeaways: The Country of Georgia The country of about 5 million borders the Black Sea and has a subtropical climate at lower elevations.Georgias mountainous region provides it with diversity in its climates, based on elevation.Parts of the country have been in dispute almost since the moment it won its independence with the breakup of the Soviet Union. Capital and Major Cities More than half of the population of the country lives in urban areas. Capital: Tbilisi, population 1 million (2018 est.) The ancient capital city lies on in a gorge of the Kura River. Other major cities: Batumi, Kutaisi Government The government of Georgia is a republic, and it has a unicameral (one chamber) legislature (parliament). The leader of Georgia is president Giorgi Margvelashvili, with Giorgi Kvirikashvili serving as prime minister. People of Georgia The population of Georgia is about 4.9 million people but there is a declining population growth rate, coming in at 1.76 fertility rate (2.1 is the population replacement level). Major ethnic groups in Georgia include the Georgians, at almost 87 percent; Azeri, 6 percent (from Azerbaijan); and Armenian, at 4.5 percent. All others make up the remainder, including Russians, Ossetians, Yazidis, Ukrainians, Kists (an ethnic group primarily living in the Pankisi Gorge region), and Greeks. Languages The languages spoken in Georgia include Georgian, which is the countrys official language. The Georgian language is thought to have origins in ancient Aramaic and sounds (and looks) distinct and unlike any other languages. The BBC notes, Some consonants, for example, are pronounced from the back of the throat with a sudden guttural puff of air. Other languages spoken in Georgia include Azeri, Armenian, and Russian, but the official language of the Abkhazia region is Abkhaz. Religion The country of Georgia is 84 percent Orthodox Christian and 10 percent Muslim. Christianity became the official religion in the fourth century, though its location near the Ottoman and Persian empires and Mongols made it a battleground for influence there. Geography Georgia is strategically located in the Caucasus mountains, and its highest point is Mount  Shkhara, at 16,627 feet (5,068 m). The country occasionally suffers from earthquakes, and one-third of the country is forested. Coming in at 26,911 square miles (69,700 sq km), it is slightly smaller than South Carolina and borders Armenia, Azerbaijan, Russia, Turkey, and the Black Sea. As would be expected, population density decreases with an increase in altitude, as the climate becomes more inhospitable and atmosphere thinner. Less than 2 percent of the population of the world lives above 8,000 feet. Climate Georgia has a pleasant Mediterranean, subtropical kind of climate in lower elevations and at the coast due to its latitudinal location along the Black Sea and protection from cold weather from the north via the Caucasus mountains. Those mountains also give the country additional climates based on elevation, as at moderately high elevations, there is an alpine climate, without much of a summer. At the highest, there is snow and ice year-round. The countrys southeastern regions are the driest, as the rain amounts increase the closer one gets to the sea. Economy Georgia, with its pro-Western views and developing economy, hopes to join both NATO and the European Union. Its currency is the Georgian lari. Its agricultural products include grapes (and wine), sugar beets, tobacco, plants for essential oils, citrus fruits, and hazelnuts. People also raise bees, silkworms, poultry, sheep, goats, cattle, and pigs. About half of the economy comes from agricultural products, employing about one-quarter of the working population. Mining includes manganese, coal, talc, marble, copper, and gold, and the country also has various small industries, such as chemicals/fertilizer. History In the first century, Georgia was under the dominion of the Roman Empire. After time spent under the Persian, Arab, and the Turkish empires, it had its own golden age in the 11th through 13th centuries. Then the Mongols came. Next, the Persian and Ottoman Empires each wanted to dominate the area. In the 1800s, it was the Russian Empire that took over. After a brief period of independence following the Russian Revolution, the country was absorbed into the USSR in 1921. In 2008, Russia and Georgia fought five days over the breakaway region of South Ossetia in the north. It and Abkhazia have long been outside of the control of the Georgian government. They have their own de-facto governments, are supported by Russia, and thousands of Russian troops are still occupying the region. South Ossetia had claimed independence from Georgia in the 1990s, creating a need for peacekeeping troops there after some sporadic fighting. Abkhazia had also declared its independence, though both regions are technically still part of Georgia as far as most of the world is concerned. Russia has recognized their independence but also has built military bases there that fly the Russian flag, and its military has put up border fencing around peoples homes, through peoples fields, and in the middle of towns. The village of Khurvaleti (700 people) is split between Russian-controlled land and that which is under Georgian control.