The Impact Of Corporate Social Responsibility On Business

In contrast, this research shows that the impact of corporate social responsibility can extend beyond public relations and customer goodwill to influence the way consumers evaluate a company s products. Specifically, this research documents that acts of social goodwill--even when they are unrelated to the company s core business, as in the case of charitable giving--can alter product perceptions, such that products of companies engaged in prosocial activities are perceived as performing better. More important, the data show that inferences drawn from a company s prosocial actions are strong enough to alter the product evaluations even when consumers can directly observe and experience the product. The data further show that this effect is a function of the moral undertone of the company s motivation for engaging in socially responsible behavior and is attenuated when consumers believe that the company s behavior is driven by self-interest rather than by benevolence. By documenting th at social goodwill can benefit consumer perceptions of product performance, these findings show that doing good can indeed translate into doing well. Corporate Social Responsibilities Corporate Social Responsibility (CSR) can be defined as the economic, legal, ethical, and discretionary expectations that society has of organizations at a given point in time (Carroll and Buchholtz 2003, p. 36). Corporate social responsibility emphasizes obligation and accountability to society. TheShow MoreRelatedThe Social Performance Of Apple Incorporation And The Impact Of Corporate Social Responsibility On The Multinational Business Organization987 Words   |  4 Pagesmost business organizations have adopted various strategies that have enhanced the social performance in the society. Corporate social responsibility plays a fundamental role in improving the relationship between a business and the local community (Taylor, 2010). Social performance of a business can ensure that it builds the good reputation among the customers thus improving the sales of the firm. This paper examines the social performance of Apple incorporation and the impact of corporate socialRead MoreThe Imp act of Corporate Social Responsibility on Business Performance - Malte Kaufmann.Pdf Uploaded Successfully5307 Words   |  22 PagesTHE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BUSINESS PERFORMANCE – CAN IT BE MEASURED, AND IF SO, HOW? The Berlin International Economics Congress 2012, March 7th-10th, 2012 Presented by Dd. Dipl.-Vw. Malte Kaufmann, The Bucharest Academy of Economic Studies malte.kaufmann@immo-kaufmann.de and Prof. Marieta Olaru, Ph. D., The Bucharest Academy of Economic Studies olaru.marieta@gmail.com Abstract This paper examines the question of measurability of the impact of Corporate Social ResponsibilityRead MoreCorporate Social Responsibility ( Csr )1167 Words   |  5 PagesCorporate Social Responsibility Introduction Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. 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